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Сергей Овчинников

12 дек 2022 12.12.2022

Кейс в VK: Наставничество по таргетированной рекламе Вконтакте

Бюджет: 240 000 р.

Лиды: 232 по 1034,4 р.

Задача: конверсии на сайте.

Изначально бюджет был 50 000 р. Из первых 6 гипотез сработали только 3, остальные пришлось отключить. Затем включил в работу еще 2 гипотезы с разными баннерами и новыми офферами. Одна из них дала хорошие результаты, хотя разница была только в одном ключевом слове. По другой были лиды, но по очень большой цене, поэтому еще немного открутил и выключил. На рабочие связки добавил бюджет. Одна из первых гипотез перестала давать результаты, на остальные 3 постепенно прибавлял.

Итог:

232 заявки

Общий бюджет: 240 000 р.

CPL: 1034,4 р.

ROI: 123%

CTR: 1,314%

@kastanaevskiy

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