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19 мая в 20:48 19 мая

[Кейс] Медицина. Особенности продвижения медицинского интернет-магазина Oldimes или как поднять средний чек

Компания Oldimes работает в медицинской сфере. С помощью своего сайта фирма продает ортопедические и протезные товары, расходные материалы и различные медицинские изделия. Чтобы стать заметнее в виртуальном пространстве, Oldimes обратилась к нам за продвижением сайта.

Разрабатывая и реализуя стратегию интернет-маркетинга, мы опирались на следующие инструменты:

SMM;
контекстная реклама и ретаргетинг;
таргетированная реклама.

На каждое из направлений ушло примерно равное количество бюджетных средств. Еще 13% было потрачено на информационную рекламную поддержку. Общими усилиями нам удалось не только увеличить число клиентов, но и поднять средний чек до 2 147 рублей. Конверсия в заказ составила 2,9, а средний показатель для баннеров в поиске — 0,3%.

Больше подробностей о продвижении в нашем блоге.

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