Sergey Moskalev

16 фев 2023 16.02.2023

Цена

Нам периодически советуют что-то делать с ценой подписки: понижать, повышать, делать "вечной".

Понизив цену в четыре раза, мы не увеличим число пользователей в четыре раза:) и расходы с доходами не сойдутся. Боюсь, что даже бесплатность не увеличит числа пользователей и вдвое.

Повышать... так поступают многие. Но это портит карму: и продукта и человека:)

Вечно. Как рассчитать оптимальную стоимость? Умножить стоимость годовой подписки на бесконечность?

Наша позиция такова: пользователь придет через год и увидит ту цену, на которую он однажды согласился. Она не поменяется. Постоянство лучше «оптимальности».

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Mikhail Che

17.02.2023

ответ неправильный
правильный ответ - надо тестировать

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Sergey Moskalev

17.02.2023 Автор

Тестировать режим "вечно", а потом его отключить по результатам тестирования:)

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