{"id":14284,"url":"\/distributions\/14284\/click?bit=1&hash=82a231c769d1e10ea56c30ae286f090fbb4a445600cfa9e05037db7a74b1dda9","title":"\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0442\u0430\u043d\u0446\u044b \u0441 \u0441\u043e\u0431\u0430\u043a\u0430\u043c\u0438","buttonText":"","imageUuid":""}

Шаронов Антон

3 апр 2021 3.04.2021

Рекламные игры. Кейс: геймификация для тайм-кафе с енотами

Цели промо:

Привлечь посетителей на точку продаж. Дополнительная цель- собрать контактную базу. Решение В честь дня рождения зоопарка мы решили раздать приятные подарки 🎁 А сделали это с помощью "колеса фортуны" с помощью этой механики мы вовлеки новых пользователей, а также активировали старых подписчиков сообщества.

Ссылка на колесо фортуны

Анонсировали игру в основном паблике, посмотреть можно ТУТ

Аудитория была в восторге😊 Также закупили рекламу в городских сообществах.

По итогу получили в первые сутки более 4000 номеров в базу. А стоимость привлечённого человека на точку не превысила 100 руб.

Также за время промоакции продали билетов на 1 200 000 руб.

скрин из CRM, её мы кстати тоже сделали для игры

Заказчик остался доволен и даже сделал видео отзыв 👇

Но самое приятное, встретив сммщика этого проекта через пару лет, который рассказал, что с этой базой они работают уже второй год!

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