Evgeny Novikov — Блог на vc.ru

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Evgeny Novikov

22.12.2021

5 причин, почему увольняются маркетологи

Уже много лет я работаю как подрядчик, выполняя аудиты отделов маркетинга. И в подавляющем большинстве компаний наблюдаю одну и ту же картину: регулярную смену маркетологов. Особенно это касается руководителей отделов и департаментов маркетинга.

0 Обсудить

Evgeny Novikov

14.12.2020

Продвижение медицинской клиники (эстетика, дерматология)

0 Обсудить

–1

Evgeny Novikov сделал репост

Маркетинг

Evgeny Novikov

13.08.2020

Шесть убийц рекламного бюджета медицинской клиники

Евгений Новиков

Моя специализация — это реклама дорогих медицинских услуг. Сегмент непростой, требующий высокой квалификации и значительных вложений. С какими проблемами сталкивается 70% владельцев медицинских учреждений, предлагающих услуги лечения онкологии, пластической хирургии или кардиологии?

0 Обсудить

Маркетинг

Evgeny Novikov

31.07.2020

Шесть убийц рекламного бюджета медицинской клиники

Евгений Новиков

0 Обсудить

Маркетинг

Evgeny Novikov

21.02.2020

4 случая, когда маркетинг вам не поможет

В последнее время мне все чаще встречаются маркетологи, которые жалуются на неэффективность и высокую стоимость рекламы. Вроде бы все настроено грамотно, товар отличного качества, цена вполне достойная, а продажи оставляют желать лучшего. В чем же еще могут быть проблемы?

4 4 комментария

–6

Маркетинг

Evgeny Novikov

11.02.2020

Как рекламироваться в Facebook если ваша тематика в нем запрещена

Подробный кейс на примере продвижения услуг медицинской клиники. Цифры, скриншоты креативов, рекламных кабинетов, результаты, выводы.

10 10 комментариев

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