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Сергей Свиягин

5 июл 2021 5.07.2021

Маркетинг строительной компании в 6 слайдах

Если посмотреть актуальные вакансии на hh.ru за последний месяц можно найти 20-30 вакансии маркетолога в строительную компанию.

Это объяснимо тем, что рынок индивидуального жилого строительства в пост-ковидный период находится в невероятном росте. Также после того, как штатные сотрудники попробовали поработать удаленно, половина из них явно не торопятся возвращаться обратно в офис. Маркетологи - подавно.

Совокупность этих фактов подтолкнули меня написать пост о структуре маркетинга в строительном бизнесе. Пост будет полезен руководителям строительного бизнеса, маркетологам или тем, кто хочет себя попробовать в новой работе. Тема невероятно обширная, я пробегусь по верхам, детальный разбор будет позже.
(пообщаться подробнее на тему можно в моем Инстаграм)
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