11 дек 2023 11.12.2023

Авторский проект видео уроков по йоге от действующего йога-центра

Мы открыли йога-центр ЛОТОС в г. Ухта 10 лет назад и начали снимать видео уроки по йоге - этот проект назвали YOGA work

Первые уроки загрузили на ютуб, но просмотров по началу было не много. Примерно через год, зашли на свой канал и увидели что один из уроков по йоге набрал 1 млн. просмотров! Начали снимать новые и уроки раз в неделю выпускать новые тренировки. Сейчас на ютуб канале 200.000 подписчиков.

Следующим этапом развития стали соцсети, в особенности телеграм:

Мы создали команду из контент менеджера, инструкторов, оператора, фотографа и визажиста.

Постоянно тестируем новые форматы, снимаем курсы, запустили занятия в прямом эфире.

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