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11 мар в 18:04 11 мар

Плюсы и минусы прямого и кликбейтного поста

Прямой пост:

+ Высокая вовлечённость аудитории.

+ Выше спм, от чего выше стоимость рекламы

+ Целевая, качественная аудитория.

- Дорогой подписчик.

- Не подходит для тех у кого маленький бюджет.

- Бессмысленно ставить рекламу кликбейтного поста.

Кликбейтный пост:

+ Дешевый подписчик при заливе.

+ При небольшом бюджете самый оптимальный вариант

- Маленький ер, большая часть аудитории не вовлечена в контент.

- Низкий спм при продаже рекламы.

В первую очередь отталкиваетесь от своего бюджета, с малым бюджетом лучше заливать на байт пост

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