Ever purchased something because your favorite celebrity uses it too?
It is everyone's guilty indulgence to buy something that their favorite celebrity has talked about or shares a video on Instagram. You scroll through the feed and find a truly interesting product being promoted by some celebrities that gathers your interest. And the next thing you know is that you have already ordered for the product.
It is one of the best strategies that brands today apply for boosting their sales and marketing their products across visual media like facebook, youtube, Instagram, etc. This is called influencer marketing. Influencer marketing has emerged as a social media tactic where people with a large number of followers influence their audience to create sales for a brand. It proves to be beneficial for large and small brands equally.
Influencer marketing Vs advertisements
Influencer marketing isn't quite an advertisement for your product but somewhat is on the same lines. Instead of having a brand ambassador who becomes the face of the brand, several social media influencers tie-up with the brand to promote it online! Given the right niche and following the content creators are given incentives to help improve the brand's awareness, traffic, and sales. The visually intriguing content created by these influencers helps target different market segments to make your business popular. Unlike advertisements, influencer marketing is a cheap venture.
Expect Unexpected ROI
On average, influencer marketing costs only a fifth of the product price to gather five times the market. It is one of the highly effective marketing techniques which are open to small and large brands easily. Depending upon the budget you can hire the influencers to promote the products. As the promotion happens to the right audience, the rate of conversion is pretty high. Given the trends , influencer marketing can help you achieve an exceptional ROI.
Unlimited access to the audience
With influencer marketing, you can target different segments of markets for less the cost. And the unlimited opportunities of the users sharing the content across different media only work in favor of the brand. Once a creative content is shared on the social media websites, the potential of it getting viral across different medium increases brand exposure beyond expectation. You can create your audience to share and promote your products.
How Influencer Marketing will help your brand?
Meet the audience where they are!
On average, a person spends about 2-3 hours of their day online. Influencer marketing allows you to connect to the audience in this special time. Meeting them on the media where the audience loves to hang around, this marketing strategy targets the online market with an edge. Strongly positioning itself on the front foot to meet and greet the audience, the influencers can drive their traffic to the brand page to boost brand image, exposure, and awareness amongst masses.
Watch the results almost instantly!
Unlike marketing techniques like SEO , blogs, etc influencer marketing brings immediate results to the brand. As and when the content of the influencer goes live, it is available to millions of customers of the niche that your product targets. 49% of the customers online depend on influencer recommendations for their purchases. The promotion is made to the right target audience brings high potential to get the traffic converted into sales. And all of it happens rather quickly!
Grow your brand right!
Influencer marketing isn't just for a big brand with a high budget and operations across the globe. Even a homegrown brand with a limited budget but quality product can approach the influencers in their niche to promote their products. Sometimes it gets as simple as rewarding a product for free in return for promotion online. It helps the brand grow in the segments that it seeks to gather attention. The brand grows a following of customers who are interested in the same niche or are on the lookout of similar products.
The influencer marketing industry is expected to reach $ 10 billion by the end of 2020. The potential is high and the cost is affordable. All Stars Digital - the brand evangelist helps you track down the right influencer marketing technique to help you grow. With eyes on the sales target to be achieved, the strategies are designed to help you grow as you influence the market with your product!
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