Nithin Bhatt
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Are Loyalty Apps Expensive? Discover the Cost Of Loyal App Development

The loyalty program industry has been growing at a fast speed over the past few years as more and more brands realize the value of keeping customers engaged and happy. Several businesses like airlines ,, hotel and restaurants, gyms, retailers and grocers, beauty salons etc are using loyalty apps to widen their customer base and retain existing customers. According to market studies , the loyalty management industry, in US alone, is expected to reach USD 7.3 billion by 2022. Loyalty apps truly help brands engage customers and build brand stickiness. The good news is that there are many tools available today to help app developers build loyalty apps quickly and easily. Due to the simplicity of loyalty apps and the easy availability of tools, loyalty app development also doesn't cost much.

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But to be successful and popular with users, a loyalty app must have certain features. Here's an indicative list of some must-have as well as desirable features that every loyalty app developer must consider:

The UI and first screen must be customized for each customer, and must truly reflect your brand's identity

The loyalty app must be integrated well with POS and eCommerce companies

The app should be easy to customize so that brand owners can frequently tailor loyalty programs for different segments.

Push notifications must also be enabled in the loyalty app

Unless you can monitor and improve your app and its performance, you will not be able to improve it in any manner. That's why your app should be able to capture and send out detailed and aggregated analytics

Compliance with industry standards for quality and security requirements, like PCI DSS, is an essential for loyalty app development

From the user perspective, the loyalty app should be easy to navigate and use

Additional features like geolocation-based search for location-specific rewards and coupons, easy connectivity to customer care are also very attractive in a loyalty app.\

For More Information Visit www.digifutura.com

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