Alexandra Gorohova

28 ноя 2021 28.11.2021

как связан маркетинг и теория поколений?

Сама теория поколений — штука спорная. Кто-то на ней строит всю маркетинговую стратегию бренда, а кто-то считает ее лишь романтикой. Команда Omylab скажет, что у каждого из поколений свои триггеры, потребительские привычки и боли. Собрали для вас в карточки самое важное о Беби-бумерах, Иксах, Игриках и Зетах.➡

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