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Марьям Мавлетшина

25 мар 2021 25.03.2021

Таргет в Tik-tok: ЕГЭ физика, заявки по 28 рублей

Заказчик: онлайн-школа по подготовке к ЕГЭ по физике

Услуга: таргетированная реклама в Tik-tok

План на работу:

— протестировать Tik-tok и понять точную цену лида
— сделать максимальное количество целевых заявок по низкой цене

Ход работы:

Анализ -> Написание сценариев -> Съемки -> Монтаж видео -> Подготовка сайта -> Запуск -> Оптимизация.

Рекламу вели на рассылку в Вконтакте на Senler через сайт-прокладку, тк в Tiktok нельзя вести на прямую в социальные сети.

Рекламные креативы:

Рекламные креативы подготовили разных видов:
-полезные
-развлекательные, под тренды

Больше всего в этой нише зашли развлекательные видеоролики

Результаты:

Потрачено: 8500руб
Цена за клик: 7,86 руб
Показы: 253 279
Клики на сайт: 1081
Количество заявок: 300
Стоимость заявки: 28 руб

Скриншот из рекламного кабинета:

скрин рк

Остались вопросы?
Пиши мне в инстаграм @mmavlt

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