FABULA Creative agency

2 сен 2021 2.09.2021

Креатив в маркетинге — рост продаж или деньги на ветер?

Интервью с Евгением Пырьевым, сооснователем креативного агентства Fabula, про довольно неоднозначную тему в современном маркетинге — креатив.

С одной стороны, какой маркетинг без креатива? С другой стороны, современный диджитал маркетинг сильно привязан к метрикам эффективности, а креатив так не измерить.

Смотрите на YouTube:

Важный совет:
Чтобы не разочаровываться в работе, идеях и самом себе, есть канал «Смотри Чё Есть» — там кейсы, полезные сервисы, исследования, новости, интервью с директорами по маркетингу крупных брендов (Mc'Donalds, Альфа-банк, OZON, Сбер и т.д).

Качай насмотренность и тогда на крыше офиса тебя всегда будет ждет бар с коктейлями и каннскими львами.

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