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Светлана Шульгина

28 дек 2020 28.12.2020

Таргет-кейс: молодежный бизнес форум

О проекте:

В городе Киров, проходил бесплатный Молодежный бизнес форум для людей в возрасте от 14 до 30 лет. Проводился при поддержке Like Центра г. Киров, министерства спорта и молодежной политики Кировской области.

Цель:

До старта форума оставалась одна неделя и нужно было привлечь 50-100 регистраций на форум.

Бюджет:

На каждую гипотезу тратили по 100 рублей в день, в процессе увеличивали бюджет.

Всего было протестировано 4 гипотезы: друзья популярных бизнес личностей г.Киров и все жители Кирова.

Для друзей популярных личностей в качестве креатива использовали их видео-приглашение на этот форум. На всех жителей аудитории запустили пост со всей информацией о форуме.

Результаты кампании:

За 4 дня удалось привлечь 50 новых регистраций на форум. Затраты составили 2000 рублей

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