Запись в блоге Liudmila Degtyarenko на vc.ru

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Liudmila Degtyarenko

22 фев 2021 22.02.2021

Как создать контент- план ( малому бизнесу) для социальных сетей ?

Контент- план , составная часть работы маркетинга в социальных сетях . Это то , что привлекает и заинтересовывает аудиторию.

Необходимо понимать , что любой контент базируется на специфике , направлений компаний . Я говорю о том , что контент у кафе и у бренда , будет отличаться.

Как же создавать контент - план ?

- для начала разобраться и понять какова цель продвижения. Привлечение аудиторий , рост положительных отзывов или же популярность.

- «почисть» имеющийся материал .

- сделать новый материал .( фото , тесты , конкурсы и тд ).

- написать детальный план постов , рекламы , таргета.

- следить за статистикой и охватами .

В принципе это основа контент-плана )

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