29 апр 2021 29.04.2021

Как организовать масштабный слэм одиннадцатиклассников за всю историю подготовки к ЕГЭ? Кейс онлайн-школы ЕГЭ.Land

Мы считаем, что поддержка одиннадцатиклассникам за полтора месяца до решающих их жизнь экзаменов очень важна. Мероприятий для подростков, посвященных ЕГЭ, совсем мало, а для них сейчас - это основной инфоповод, которому никто из «взрослых» не уделяет внимание.

Поэтому мы приняли решение на один день покинуть привычный мир онлайна и собрать своих учеников под одной крышей в столице. 1000 школьников пришла в Arbat hall, чтобы вживую познакомиться с преподавателями, с которыми вот уже почти год они встречались только на просторах вебинарных платформ. В формате нетворкинга будет общение с преподавателями ЕГЭ, возможность задать свои вопросы, тусовка с диджеем, выступление реп-исполнителя и наставления от стобалльников Москвы прошлых лет и действующих преподавателей ЕГЭ. Но самое главное - эмоция и заряд. Вот, что отличает компанию с высоким уровнем лояльности и не очень. Мы создаем ту уникальную связь, которая в цифрах выражает лояльность и LTV нашей аудитории. Любовь нужно завоевать, мы - это сделали.

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