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26 июн 2021 26.06.2021

Почему цели по SMART не мотивируют

OKR + SMART pexels.com

OKR vs SMART или OKR + SMART

Могут ли Objective и Key results быть по SMART? Должны ли они быть по SMART?

Всё зависит от стратегического уровня, на мой взгляд. На самом верхнем уровне компании: Objective - это Миссия, Key results - это Ценности.

Потом Миссия декомпозируется и для следующего стратегического уровня элементы декомпозиции являются Objective и так далее.

Я вижу OKR - как попытку связать цели по SMART со стратегическими приоритетами, при этом без очевидных KPI, что очень выгодно для компании и особенно, для стартапа.

Сверху цель связана со стратегией, а снизу - с мотивацией. Цели по SMART часто не мотивируют, то есть отсутвует эта поддержка конструкции изнутри. Хорошей моделью было бы SMART+M.

M - motivation.

Зачем мне это?

Какие эмоции я получу?

Как это связано с вИдением?

Как это связано со стратегией?

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