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Роман Лаптев

14 июн 2023 14.06.2023

Таргет в ВК на обучение по Английскому языку

О проекте: ко мне обратилась Анна, преподаватель по английскому языку, чтобы продвигать свои услуги в социальных сетях.

Сообщество у Анны уже было, но аудитории там не было совсем. Переупаковки сообщество не требовало, поэтому мы сразу перешли к делу.

Задача: привести заинтересованную аудиторию в сообщество и увеличить заявки

ЦА: гео вся Россия, заинтересованные в изучении Иностранного языка.

Запуск (тест)

Я тестировал разные ЦА, но попал в точку выбрав ключевые слова с ограничением в 12 дней периода поиска.
Пост может видеть ниже.

Как мы видим, ключи сработали отлично.

CTR достиг 1.7%, а конверсия в подписку на группу 50%.

Итог общий:
Потрачено на тест гипотез 2500₽
Средний CTR 0.65%
Цена клика 26₽
Кол-во подписок 26
Итог лучшей гипотезы:
Потрачен 1184₽
Средний CTR 1.7%
Цена клика 22₽
Кол-во подписок 25

Связь:

Telegram: @bambo0e

What's App: +79525984643

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