{"id":13887,"url":"\/distributions\/13887\/click?bit=1&hash=7417ab2efef104a137b1b3143be171aaee45d1a483569aa6063d603f727bf6c9","title":"\u041f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u0442\u0435\u0441\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0440\u0438\u0435\u043b\u0442\u043e\u0440\u043e\u0432","buttonText":"\u041a\u0430\u043a\u043e\u0439?","imageUuid":"abccc0e8-6fcf-50df-8d84-5e30123f5434","isPaidAndBannersEnabled":false}

Никита Сидоров

4 мар в 15:46 4 мар

Кейс: Новогодние ёлки на 1 млн. руб

С данным клиентом мы работаем в нише "растения" (туи, ели голубые, мелкие растения). В середине ноября предлагает запустить "новогодние ёлки в горшках".

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Перед началом опубликования объявлений были выполнены следующие этапы:

Конкурентный анализ - выявили Топ 10 лучших аккаунтов;
Объем рынка и спрос на новогодние ёлки;
Формирование ключевых запросов;
Подготовили фото и видео контент;
Подготовили офферы и утп.
Решили что будем вести сразу два аккаунта

По итогу получили следующие цифры.

Статистика с 01.12.2022 по 31.12.2022:

Лидов - 1616

Цена лида - 47р

Конверсия - 14%

Продаж - 231

Цена клиента - 331р

Ср. Чек - 4 826р

Рекламный бюджет - 76 487р

Выручка - 1 114 847р

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