Борис Преображенский

5 апр 2021 5.04.2021

На пути к IPO, сохраняя фокус и строя бирюзовую организацию

Подход к построению успешной бизнес-модели платформы автоматизации маркетинга. В гостях Иван Боровиков, основатель Mindbox, платформы автоматизации маркетинга. Выручка компании в 2020 году - 632 млн руб., план на 2021 - 900 млн.

Как не терять фокус, сколько инвестировать в развитие, почему компания не выходит на международный рынок, какую зарплату и как, следуя принципам бирюзовой организации, Иван назначил себе.

Что такое CDP и персонализация, почему программу лояльности стоит запускать в последнюю очередь, почему компанию не продали за большие деньги. Планы на IPO, обучение на MBA, глубоководное погружение и много других тем мы обсудили в сегодняшнем эфире с Иваном.

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