Борис Преображенский

6 апр 2021 6.04.2021

Иван Хохлов, 12 STOREEZ. Как развивается успешный D2C fashion бизнес в России и Европе

12 STOREEZ - около 4 млрд руб. по итогам 2020 года, 35 магазинов, 600 человек в команде, масштабные планы кратного роста, международная экспансия, IPO как возможная цель.

В гостях Иван Хохлов, CEO 12 STOREEZ. С Иваном мы уже встречались в эфире ПрактикаDays в июне прошлого года, смотрите эфир по ссылке: https://youtu.be/TJ3uw9Vn4dM . Если вы не знаете историю бизнеса 12 STOREEZ, вам будет интересно посмотреть и тот эфир.

В этот раз мы поговорили об итогам 2020 года, текущих продажах, форматах магазинов и планах по расширению сети, о международном развитии, как к нему подходили 12 STOREEZ, каких результатов удалось достичь на сегодняшний день, о маркетинге, Instagram, digital-коммуникациях ценностях, маркетплейсах Farfetch, Lamoda и Wildberries, D2C- стратегии, работе с ассортиментом, перспективах выхода на IPO и многом другом.

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