Борис Преображенский

18 ноя 2022 18.11.2022

Маркетинг "Сбер Еаптека". Ключевые направления и проекты

В гостях Наталья Паршикова, директор по маркетингу "Сбер Еаптека". Оборот "Сбер Еаптека" за первое полугодие составил 14 млрд руб., за весь прошлый год, по данным Data Insight, онлайн продажи компании составили 15,5 млрд. С Натальей обсудили: вклад маркетинга в этот рост, какие проекты, по каким принципам, с какой эффективностью и задачами реализует компания, над чем работает сейчас и за счет чего планирует продолжать быстро расти в следующем году

ПрактикаDays - медиа о e-commerce и digital, цифровой трансформации, ритейле и предпринимательстве. Автор и ведущий проекта Борис Преображенский - https://preboris.ru, https://t.me/preboris

Подробнее о проекте ПрактикаDays на сайте https://praktikadays.ru/

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