Борис Преображенский

18 апр 2023 18.04.2023

Программы лояльности для ритейла. Как развивает свою программу X5 Group

B2C-бренд может существовать без программы лояльности, но очень недолго". В гостях Александр Чухонцев, директор по лояльности и партнерствам Х5 Group. Говорим о программах лояльности разных проектов X5 Group" объединённых теперь в "Х5 Клубе", о том, как происходило объединение, механиках, инструментах программ, коммуникации, целях всего проекта, нужны ли программы лояльности всем b2c-бизнесам и почему. Будем наблюдать за, как мне кажется, конкурентом "Спасибо", 70 млн участников - это уже очень серьезная заявка на масштабный проект

"ПрактикаDays" - медиа о e-commerce и digital, цифровой трансформации, ритейле и предпринимательстве. Автор и ведущий проекта Борис Преображенский - https://preboris.ru, https://t.me/preboris

Подробнее о проекте ПрактикаDays на сайте https://praktikadays.ru/

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Дмитрий Кузнецов

18.04.2023

B2C-бренд может существовать без программы лояльности, но очень недолго

Ну вот, а у нас только на районе "Чижик" открылся 😞

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Ру Ра

19.04.2023

Да слили вы свою карту Выручайку. ТАк долго её допиливали после февраля прошлого года. Что все забили

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