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21 янв 2022 21.01.2022

Книга об Амазоне и его основателе - Джеффе Безосе

Сегодня представляю Вам чтиво на выходные - книга Брайна Дюмейна "Безономика. Как Аmazon меняет мировой бизнес. Правила игры Джеффа Безоса"

Книга основана на интервью более 150 сотрудников Amazon и отвечает на фундаментальный вопрос: как техногигант влияет на потребительское поведение и чему можно у него научиться?

«По сравнению с традиционным бизнесом Amazon — это новейший истребитель-невидимка в воздушной схватке с бипланом», — такое сравнение позволяет себе автор, редактор журнала Fortune, журналист Брайан Дюмейн

В книге делается попытка описать секреты успеха Amazon — от технологических инноваций и учета потребностей каждого клиента до личной вовлеченности Джеффа Безоса в управление компанией

Ссылка тут (invteapot)

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