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Маркетинг

Максим Маркетолог

1 апр в 11:08 1 апр

Какой тип канала лучше открытый или закрытый?

Основные преимущества закрытого канала:

Дешевый подписчик.
Возможность доп. дохода на рассылках.
Сложность накрутить ботов.
Легко прослеживать приход

Главные минусы закрытого канала:

Менее заинтересованный подписчик, посему упадок охватов
Высокий процент отписок, которые нужно перекрывать

Основный плюсы открытого каналы:

Вовлеченная аудитория - высокие охваты и взаимодействие с аудиторией.
Можно продавать рекламу дороже из-за более высоких охватов и отдачи аудитории.
Подписчик выходит дороже, но в долгосрочной перспективе это окажется лучше.

Минусы открытого канала:

Вам легко накрутить ботов, недоброжелатели могут это произвести, тем самым испортить вам статистику. Но в этот момент можно закрыть канал

Если у вас имеются другие вопросы касательно Телеграма, то смело задавайте мне в личку.

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