Маркетинг

Марина Соболева

30 мая 2020 30.05.2020

Starbucks отличился в коронакризис — выпустил не одноразовые стаканы, которые перепродают в пять раз дороже оригинала

В американских онлайн-магазинах новый тренд — "охота" за фирменными стаканами Starbucks, сообщает Business Insider

Не обошлось без стандартной цепочки посредников. Предприимчивые граждане перепродают наборы меняющих цвет стаканчиков за $50 (против $20 без доп наценок), холодный кубок Confetti – за $20 (против $4). Что, конечно, не останавливает искателей ощущения нормальности.

Эдакий коронакризисный символ виртуальных кофейных встреч.

Великолепная иллюстрация маркетинга как долгосрочной инвестиции, на мой взгляд. И своевременное попадание в тренд эко, конечно же.

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Ilya Brin

30.05.2020

Старбаксофрения

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Марина Соболева

30.05.2020 Автор

Конечно. Культ вообще "зашит" во многие успешные бренды.

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