Маркетинг

Лера Михайлова

9 янв 2018 9.01.2018

IKEA выпустила печатную рекламу в виде теста на беременность Статьи редакции

Если тест окажется положительным, компания предоставит скидку на детскую кровать.

IKEA и шведское креативное агентство Åkestam Holst выпустили печатную рекламу, которая может быть использована в качестве теста на беременность. Проект разработан совместно с медицинской компанией Mercene Labs.

Рекламное объявление напечатано в шведском женском журнале Amelia, уточнили в Åkestam Holst. На рекламной странице изображена детская кроватка, внизу расположена полоса, которая может использоваться в качестве теста на беременность: как и обычный тест, она способна показать изменение гормона ХГЧ в организме женщины.

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Alexander Matveev

9.01.2018

Писанина на этот плакат посреди IKEA действительно может поменять вашу жизнь, не обязательно даже быть женщиной.

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Alexander Matveev

9.01.2018

Не зашло (:

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