Маркетинг

Лера Михайлова

24 июл 2018 24.07.2018

Оператор наружной рекламы Maer Group купил сеть цифровых экранов AdLine за 450 млн рублей Статьи редакции

AdLine принадлежит 35 цифровых экранов в Подмосковье. Компания войдёт в состав Maer Group, а управление и продажи обеих организаций будут объединены.
Maer Group также планирует инвестировать около 500 млн рублей в течение года в расширение сети цифровых экранов в Московском регионе, рассказал глава компании Константин Майор.
В 2016 году федеральный оператор наружной рекламы Maer Group получил 295 млн рублей выручки, прибыль составила 2,6 млн рублей. AdLine завершила 2016 год с убытком в 13 млн рублей, а доли её компаний-владельцев находятся в залоге у «Газпромбанка» уточняет «Коммерсантъ».

#новость #маркетинг

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Станислав Курочкин

24.07.2018

Наружка разве вообще даёт какой-то эффект?

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Елена Краско

24.07.2018

Директ запускают в тестовом режиме, вот маер и подсуетился заранее.

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Борис Назаренко

25.07.2018

Смотря где.

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