Маркетинг

Александр Махкамов

23 янв 2023 23.01.2023

Telegram обогнал WhatsApp по объёму трафика по итогам 2022 года

По данным операторов мобильной связи Билайн, МТС, Мегафон и Теле2, доля трафика Telegram превысила 60-80% от общего объема мессенджеров. Также представитель Теле2 заявил, что мессенджер Дурова не обогнал WhatsApp по количеству пользователей, но он самый быстрорастущий мессенджер. По данным Mediascope, аудитория Telegram растет в 5 раз быстрее аудитории WhatsApp.

Главный аналитик РАЭК, Мария Сайкина ожидает, что в 2023 году Telegram обгонит конкурента и по количеству пользователей в России, "Telegram уже гораздо больше, чем просто мессенджер: за счет большого количества каналов это уже полноценное медиа".

Я считаю, что с учётом того, как мессенджер развивается, пика он своего ещё не достиг. Ведь только в 2022 году рекламодатели начали осваивать мессенджер и по-настоящему воспринимать мессенджер, как платформу для продвижения бренда.

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