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Продажи в Телеграм

26 окт 2023 26.10.2023

Дизайн контента в Telegram-аккаунте

Вы мечтаете о более эффективной продаже и привлечении новых клиентов в магазин Telegram?

Привет! Я - Эля, дизайнер команды it.8h, и я предлагаю вам решение как можно эффектно зайти со своим брендом в telegram.

Давайте рассмотрим примеры известных магазинов: бренд масс-маркет и нишевый бренд. И определим, что может понадобиться для быстрого старта и эффективной коммуникации с клиентом.

Пример хорошего дизайна в масс-маркете

✺ СПОРТ-МАСТЕР (204к подписчиков)

Аватарка

⚪ логотип + фирменные цвета

⚪ минималистично, читаемо при масштабировании

Карточки товара

⚪ в тексте поста указаны описания и ссылки на товары

⚪ но также прикреплены и фотографии, чтобы у покупателя возникла потребность перейти в магазин и ознакомиться с товаром подробнее

Свойства товара

⚪ в тексте поста говорится о новом бренде + показаны некоторые позиции с перечислением свойств в виде наглядной инфографики (стрелочки и текст)

⚪ сохраняется минималистичный стиль и приглушённые цвета

⚪ иллюстрации чередуются с имиджевой съёмкой

Скидки и конкурсы

здесь уже используются более яркие фирменные цвета, иллюстрации, 3д объекты

грамотно расставлены акценты и иерархия текста

Коммиксы

⚪ Используя уникальные иллюстрации в фирменных цветах бренда, Спортмастер рассказывает о том, как можно поднять себе настроение с помощью занятий спортом.

Анонсы прямых эфиров и мероприятий

с помощью изображения можно передать тематику мероприятия, показать приглашённого гостя и вызвать эмоции

сразу крупно и читаемо обозначается дата и время

Пример хорошего дизайн нишевого бренда

✺ IRNBY (7к подписчиков)

Аватарка

⚪ логотип бренда

⚪я бы использовала более яркий вариант логотипа, он теряется при масштабировании на белом фоне

Карточки товаров

⚪ нестандартная сетка

⚪ сильная работа с типографикой

Анонсы скидок и мероприятий

⚪ журнальная вёрстка

⚪ необычное кадрирование фотографий (фото 6)

Другие возможные варианты контента

сторис
галерея с карточками со сторителом о вашем продукте, его свойствах или содержанием статьи
мемы с вашими продуктами или подкреплением tone-of-voice
интерактивные форматы (квизы, подборки, коллаборации)

✦ Я разработаю любой визуал под аудиторию и характер вашего бренда

Варианты сотрудничества

Пакет «быстрый старт»

Если вы ещё не проводили фото-съёмку контента, мы подберём шаблоны со стоковыми фотографиями, которые в дальнейшем могут стать референсами к вашим съёмкам

15 000 р

аватарка
2 единицы шаблонов для сторис (шаблоны под 2 вида контента - текст, текст + фото, опрос, товар, анонс, акция...)
карточка товара
2 единицы шаблонов для постов (в зависимости от вида продукта - сторител + акции, анонс + акции...)

Оставить заяв

Пакет «базовый»

30 000 р

аватарка
4 единицы шаблонов для сторис
2 типа карточки товаров
определение типов контента в соответствии с характером и видом вашего продукта
4 единицы шаблонов для постов

Оставить заявку

Пакет «с нуля»

от 30 000 р

уникальная инфографика под ваш бренд
разработка фир стиля для Telegram-канала
индивидуально договариваемся о количестве и типе контента

Оставить заявку

По завершению вы получите:

(это касается любого пакета)

макеты в Figma, которые можно редактировать с любого устройства, достаточно лишь иметь браузер и выход в интернет
подробные инструкции: шаблоны сопровождаются подробными инструкциями по их редактированию и экспорту

Примеры моих работ

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Оставить заявку

Для автоматизации онлайн-продаж в telegram, вы можете подключить интернет-магазин it shop tg

Пример магазина web app в Telegram

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До скорых встреч!

✦Буду рада сотрудничеству!

А здесь всё о продажах в Telegram:

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