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Альберт Хабибрахимов

1 ноя 2019 1.11.2019

«От мемасиков отвлекись на классику»: «Билайн» запустил рекламную кампанию при участии Noize MC Статьи редакции

Для продвижения акции «Гиги за мозги».

«Билайн» и креативное агентство Contrapunto запустили кампанию «Почитай старших» для продвижения акции «Гиги за мозги». В рамках акции оператор предлагает абонентам 1,5 ГБ бесплатного интернет-трафика за 30 минут чтения ежедневно в приложении Bookmate.

В рамках кампании российский рэпер Noize MC записал трек «Почитай старших» и выпустил на него клип, режиссёром выступил Ладо Кватания. В композиции звучат оцифрованные голоса Владимира Маяковского, Сергея Есенина и Осипа Мандельштама — они зачитывают собственные произведения.

«У рэпа и русской литературы много общего. В этом проекте мы показываем, как рэп продолжает литературную традицию и требует от слушателей быть еще и читателями», — пояснили vc.ru в Contrapunto.

Прежде чем читать рэп, почитай старших! Неважно, исполнитель ты или слушатель: важно быть вдумчивым читателем. «Почитай старших» — это наш манифест о литературном труде, о том, зачем всем нам сегодня наследие поэтов прошлых веков и почему авторы никогда не перестанут заимствовать друг у друга.

Noize MC, в описании к клипу

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