бренды & медиа

26 окт 2022 26.10.2022

ФАС требует маркировать рекламу в Telegram

Ведомство выпустило разъяснение в своем телеграм-канале, где утверждается, что маркировка рекламы на платформе не требуется только в том случае, когда ресурс используется в качестве мессенджера.

ФАС подчеркивает, что не маркируются рекламными сообщения, отправленные конкретными пользователями. А вот если Telegram используется для "донесения информации широкому кругу пользователей <...> через телеграм-каналы", такая реклама подпадает под действие Закона о рекламе и требует маркировки.

Ранее в СМИ утверждалось, что маркировка рекламы в Telegram не требуется.

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