#Сенсидиам

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12 фев

Почему игры - самый противоречивый рынок и какая джоба здесь главная

...и почему онлайн-троллинг - это тоже игра

Когда мне предстояло сделать стратегию маркетинга для настольно-мобильной игры Resolvers, я подошел к вопросу через привычные продуктовые и маркетинговые фреймворки: JTBD, CJM и менее популярный Censydiam. В сумме они открыли инсайт про универсальную потребность, которую закрывают игроки при помощи игр.

219 показов

85 открытий

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