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Новый бренд товаров для дома Pragma

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Яндекс Маркет

22 янв

Сотни прототипов и тесты на себе: как мы в Яндекс Маркете запустили свой бренд товаров для дома

Pragma — это новый бренд товаров для дома от Яндекс Маркета. Он объединяет мебель, текстиль, светильники, посуду для приготовления и даже сантехнику — всё, что помогает пространству стать домом. Креативный директор собственных брендов Яндекс Маркета Мария Бриш и арт-директор Pragma Вера Зверева рассказывают, как команда создавала товары для дома.

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