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Александр Глушков

27 мар 2022 27.03.2022

Как продавать дорогую фототехнику через личное общение?

Второй выпуск подкаста "Системный маркетинг"

В гостях Евгений Кошкин, предприниматель и владелец магазина digital30.ru

Поговорили об особенностях фотографов как целевой аудитории, про выстраивание доверия в профессиональной среде, фотостудии как инструменте контакта с потенциальным клиентом и о конкуренции с федеральными сетями.

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Ссылки на другие плееры

Ссылки на гостя:

Евгений: https://vk. com/evg. koshkin

Сайт: http://digital30.ru

Telegram: https://t. me/evgkoshkin

Интервью Евгения на VC: https://vc. ru/life/346381-ya-tot-chelovek-kotoryy-vsyu-zhizn-sebya-ishchet-evgeniy-koshkin-pro-sebya-materializm-i-moral-v-biznese

Таймкоды

00:00:00 — Представление гостя

00:08:46 — Почему не вводят систему сквозной аналитики?

00:13:26 — Недорогая фотостудия как контакт с целевой аудиторией

00:18:45 — Основной инструмент маркетинга — общение в личных диалогах в соцсетях

00:27:35 — Как научить сотрудников общаться на языке клиента?

00:32:44 — Как конкурировать с федеральными сетями?

00:36:28 — Работа с повторными продажами

00:41:26 — Чем помогают вендоры?

00:47:11 — Работает ли массовый подход при продаже дорогой фототехники?

00:56:27 — Постоянное тестирование маркетинговых гипотез

01:04:46 — Как устроены студии?

01:06:54 — Ищите нестандартные способы привлечения внимания

01:09:25 — Планы по развитию

01:22:29 — Напутствие: как тестировать новую нишу?

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