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Александр Глушков

2 ноя 2022 2.11.2022

📇Какой контент заходит в Дзене в 2022 году?

56-й выпуск подкаста "Системный маркетинг".

В гостях Лера Родяева из агентства Monk

Поговорили про контент и алгоритмы Дзена, использование этой площадки для продвижения сложных продуктов, тестировании гипотез и изменениях, произошедших после смены владельца.

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https://leadology.ru/podcast/cm056-lera-rodyaeva-monk

Ссылки на гостя:

Telegram Леры: @Lera_Rodyaeva

Таймкоды

00:00:00 – Представление гостя

00:01:29 – 2 алгоритма Дзена

00:02:35 – Качество контента на Дзене

00:03:15 – Растет ли аудитория Дзена

00:04:23 – Изменилось ли количество просмотров после покупки Дзена VK

00:05:43 – Для какого бизнеса подходит Дзен

00:08:49 – Какой контент заходит в Дзене

00:10:30 – Как тестировать гипотезы в Дзене

00:13:45 – Маркетинговая цель публикации в Дзене

00:15:54 – Изменения в Дзене после перехода в VK

00:18:47 – Совет тем, кто еще не использует Дзен

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