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Александр Глушков

9 янв 2023 9.01.2023

🔀Кросс-маркетинг - недорогой источник новых клиентов

62-й выпуск подкаста "Системный маркетинг".

В гостях Илона Вершинина, автор проекта Закроссим, стартапер, маркетолог.

Поговорили про кросс-маркетинг, что это такое, какую решает задачу и как провести эффективную кросс-акцию, которая повысит лояльность имеющихся клиентов, или приведет новых.

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Ссылки на гостя:

Telegram Илоны: https://t.me/Ilona_Ver

Проект Закроссим: https://zacrossim.ru/

Таймкоды

00:00:00 – Представление гостя

00:02:19 – Что такое кросс-маркетинг

00:04:24 – Для какого размера компании подходит кросс-маркетинг

00:07:02 – Какую задачу решает кросс-маркетинг

00:09:27 – Как искать партнеров для проведения кросс-маркетинга

00:10:54 – Можно ли партнериться компаниями, которые сильно крупнее

00:12:07 – Как повысить лояльность клиентов с помощью кросс-маркетинга

00:13:56 – Стоимость кросс-маркетинга

00:14:39 – Реальные кейсы кросс-маркетинга в РФ

00:16:32 – Как провести эффективную кросс-акцию

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