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11 ноя 2022 11.11.2022

Владислав Сивачёв

10.11.2022

Семиотика бренда — как формы рождают смыслы: парадоксы, пипендропы и паразиты

Рассказываем о базовых понятиях семиотики, приводим примеры из сферы брендинга и доказываем, что семиотика — парадоксальная наука, которая переворачивает наши представления о реальности / Sivachevski /

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