{"id":14281,"url":"\/distributions\/14281\/click?bit=1&hash=ab757d18c623a4013353d71493ed166f5261785dc223f01a84b7b3412c030874","title":"\u041a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438? ","buttonText":"","imageUuid":""}

1 июн 2022 1.06.2022

Дизайн концепт для сети ресторанов Весело и вкусно

За основу знака была выбрана метафора улыбки, очевидное решение для прямой поддержки названия, еще улыбка напоминает картошку фри.

Новые владельцы напрямую сообщили о сохранении привычной всем рецептуры, за исключением некоторых позиций, в связи с этим кардинально изменять цвета бренда не требуется, достаточно подобрать другие оттенки и добавлять новые (ситуативные, сезонные)

Графический мотив завязан на улыбке и комбинируется в макетах, для поддержания общего образа и усиления эффекта "Веселья"

Все события и персонажи вымышлены. Любое сходство с реальными событиями случайно.
Полный проект можно посмотреть здесь:

16 показов

25K открытий

9 репостов

0

260 комментариев

Написать комментарий...

Показать всё . Вы видите только часть дискуссии

Аккаунт удален

1.06.2022

Комментарий недоступен

Ответить

Развернуть ветку

Cere8ellum

1.06.2022

Здорово и вечно

Ответить

Развернуть ветку

KOTELOV Digital integrations

1.06.2022

Ответить

Развернуть ветку

Показать 260 комментариев . Вы видите только часть дискуссии

Написать комментарий...

257 комментариев

Раскрывать всегда

[{"id":1,"label":"Header, 100%x250: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfl"}},"distribution":"top-desktop"},{"id":2,"label":"Header, 1200x400\/600: M","provider":"adfox","adaptive":["phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfn"}},"distribution":"top-mobile"},{"id":4,"label":"Article Branding top","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"cfovx","p2":"glug"}}},{"id":5,"label":"300x600: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfk"}},"distribution":"right-sidebar"},{"id":6,"label":"Above the Comments: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"h","ps":"bugf","p2":"ffyh"}},"distribution":"before-comments-desktop","analytics":"AdfoxRecount \u2014 1020 \u2014 Show"},{"id":7,"label":"Above the Comments: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"bwkpg","p2":"fjxb"}},"distribution":"before-comments-mobile"},{"id":12,"label":"Topbar button: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"bscsh","p2":"fdhx"}}},{"id":13,"label":"In Article: M","provider":"adfox","adaptive":["phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"h","ps":"bugf","p2":"flvn"}},"analytics":"AdfoxRecount \u2014 300 \u2014 Show"},{"id":15,"label":"In-Feed Teaser: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"byudx","p2":"ftjf"}}},{"id":16,"label":"Topbar button: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"byzqf","p2":"ftwx"}}},{"id":17,"label":"Stratum: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"fzvb"}}},{"id":18,"label":"Stratum: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"fzvc"}}},{"id":19,"label":"Under the News Teaser: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"p1":"cbltd","p2":"gazs"}}},{"id":20,"label":"Leftbar button: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"cgxmr","p2":"gnwc"}}},{"id":21,"label":"Header Microteaser: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"gtjk"}}},{"id":23,"label":"In Article: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"hiig"}}},{"id":26,"label":"For test: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbj"}}},{"id":27,"label":"For test: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbn"}}},{"id":28,"label":"For test: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbo"}}},{"id":31,"label":"300x600 screen 2: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"fizc"}}}]