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Евгения Константинова

22 дек 2021 22.12.2021

Маркетинг

Дмитрий Черкас

22.12.2021

Как перевести лиды из онлайна в офлайн и высчитать индекс доходимости для клиента из категории ТРЦ

Чтобы видеть эффективность маркетинговых кампаний, им нужно понимать, сколько людей пришли и из каких каналов, то есть знать показатель доходимости посетителей. Как его посчитать, расскажу я, Дима Черкас, CEO digital-агентства и продакшена brandfactory на примере кейса XL Family Outlet.

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