Emilia Gulieva
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Остановки с запахом еды — реклама кулинарной книги в Лондоне

Остановки призваны возбуждать аппетит прохожих и знакомить их с книгой веганских рецептов “The Bosh”.

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Издательский дом HarperCollins и агентство MediaCom запустили в Великобритании рекламную кампанию по продвижению кулинарной книги веганских рецептов “The Bosh”.

Агентство оборудовало несколько остановок по одной из линий метро изображениями блюд из книги, которые испускают запахи еды.

Авторы книги Иан Тэсби и Генри Фирт

Книга “The Bosh” была выпущена 19 апреля и, по данным аналитической компании Nielsen BookScan, стала самой раскупаемой кулинарной книгой 2018 года.

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