Студия Instafilter

12 апр 2022 12.04.2022

LEGO продвигает новые наборы через AR для детей

В дополнение к рекламной кампании новых наборов LEGO® City & LEGO® Friends бренд создал 6 иммерсивных AR миров для детей, которые они открывают в магазине. Ребенок сам выбирает, какой из 6 миров исследовать, опыт работает на стойках, воблерах, постерах LEGO® и т.п. Каждый 360 опыт сопровождается уникальной звуковой дорожкой, где локально известный актер зачитывает истории брендовых наборов.

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Terri Brown

12.04.2022

Крутая идея,современный подход к рекламе

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