17 апр в 22:29 17 апр

Heineken и HMD показали «прозрачный» кнопочный телефон-раскладушку The Boring Phone Статьи редакции

Компании выпустят ограниченный тираж, который раздадут в рамках акций.

Источник здесь и далее: Heineken

Пивоваренная Heineken, HMD (материнская компания Nokia) и маркетплейс Bodega представили The Boring Phone («Скучный телефон»). «Вживую» устройство покажут на Неделе дизайна в Милане 18 апреля 2024 года.
Основные функции телефона — звонки и SMS. На него нельзя загрузить приложения, но можно делать фотографии на 0,3-мегапиксельную камеру и играть в «Змейку», пишет The Verge. Также есть 3,5 мм разъём для наушников.

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С помощью кампании партнёры хотят напомнить: чем меньше возможностей у телефона, тем более интересной может быть офлайн-жизнь.
На сайте Heineken указано, что всего выпустят 5000 устройств. Их не будут продавать, а раздадут в рамках акций, добавляет The Verge.

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#новости #heineken

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Maxim Fox

18 апр

"С помощью кампании партнёры хотят напомнить: чем меньше возможностей у телефона, тем более интересной может быть офлайн-жизнь."
Увы, но реалии таковы, что без смартфона тебя и дворником не возьмут, ибо ты обязательно нужен в чате вотсаппа и без тебя там совсем никак.

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Юрий Б.

18 апр

Давайте с маркетологического переведу - чем меньше возможностей у телефона, тем более интересной может быть офлайн-жизнь, где ты и твои друзья пьют пиво Хайнекен вживую, а то по видеосвязи кринж.

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Gruntofos

18 апр

То есть без смартфона путь один — в алкоголизм?

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Michael Pupkin

18 апр

https://youtu.be/cL6MfVwxA6E?si=NveKX-GLEkOybfYN

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Юрий Б.

18 апр

Алкоголизм это просто

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Gruntofos

18 апр

Это Boring

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