Маркетинг

Андрей Фролов

3 окт 2017 3.10.2017

Иван Ургант стал лицом «Тинькофф банка» в новой рекламе Статьи редакции

Компания называет телеведущего «послом бренда».

Телеведущий Иван Ургант подписал рекламный контракт с «Тинькофф банком», сообщили vc.ru представители компании. Соглашение рассчитано на два года.

Ургант будет участвовать в рекламных кампаниях банка на федеральных телеканалах и в наружной рекламе, а также появится в онлайн-спецпроектах «Тинькофф банка» — первым из них стал конкурс «Лицо для бизнеса». Кроме того, соглашение подразумевает спонсорское участие банка в проектах «Голос» и «Вечерний Ургант».

Банк уже запустил рекламную кампанию сервиса для предпринимателей «Тинькофф Бизнес» с участием Урганта. В компании отметили, что раньше не привлекали популярных телеведущих к рекламе.

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Booomer-Tuning.Ru

3.10.2017

Почему такой реакции не было, когда Иван Ургант рекламировал йогурты?

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Andrey Kulakov

3.10.2017

Потому что реклама йогуртов - не такой зашквар)

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Denis Denis

3.10.2017

Потому что йогурт не зашквар, а заквас

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