Маркетинг

8 окт 2018 8.10.2018

Видео: полуобнажённые мужчины в рекламе макарон «Макфа» Статьи редакции

Так бренд рассчитывает привлечь целевую аудиторию — женщин.

Производитель макарон «Макфа» снял ролик, в котором молодые люди косят пшеницу, собирают её и наслаждаются макаронами после рабочего дня.

Слоган кампании — «Мой твёрдый выбор. Поддайся соблазну».

Обычно продукцию рекламирует улыбающаяся семья, но мы решили отличиться. Так мы планируем «зацепить» целевую аудиторию — женщин.

Юлия Бобылева, руководитель пресс-службы компании «Макфа»

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Alexey Baklanov

8.10.2018

Макфа - это не твёрдый выбор, это «возьми макароны какие нибудь подешевле».

Врядли она вспомнит полуголых дровосеков, когда будет писать список продуктов своему мужу)

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Олег Ивахнов

8.10.2018

Какие нибудь подешевле это по 19.5 за кило на развес

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