Маркетинг

8 окт 2018 8.10.2018

Видео: полуобнажённые мужчины в рекламе макарон «Макфа» Статьи редакции

Так бренд рассчитывает привлечь целевую аудиторию — женщин.

Производитель макарон «Макфа» снял ролик, в котором молодые люди косят пшеницу, собирают её и наслаждаются макаронами после рабочего дня.

Слоган кампании — «Мой твёрдый выбор. Поддайся соблазну».

Обычно продукцию рекламирует улыбающаяся семья, но мы решили отличиться. Так мы планируем «зацепить» целевую аудиторию — женщин.

Юлия Бобылева, руководитель пресс-службы компании «Макфа»

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Aziz Azimov

8.10.2018

Качков привлечь они хотят, ЗОЖников. Правильно делают, в России давно сложилось мнение, раз макароны отечественные, значит там не твердые сорта пшеницы,а те самые, что в столовке подавали. Ну а если они действительно таким образом собирались женщин привлечь, то эт смешно и не уместно сейчас

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Serge Arsentiev

8.10.2018

то это смешно (1) и не уместно (2) сейчас (3)

Поясните пожалуйста оба тезиса. И третий тоже, почему "сейчас" неуместно.

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