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Маркетинг

Valeria Mamaeva

14 дек 2018 14.12.2018

99 фрагов: как убить рекламу в видеоиграх

Подкаст о гейминге и рекламе от креаторов Possible Moscow.

За последние несколько месяцев стало невозможным игнорировать тот факт, что множество брендов кинулись играть на территории гейминга. Однако не все бренды успешно справляются с задачей и непростой аудиторией. Коротко о подходе, тонкостях и кейсах на стыке рекламы и игр расскажут креаторы агентства Possible Moscow и любители видеоигр, Юрий Коробов, Марат Арутюнов и Светлана Трифоненкова.

0:02:19 – Реклама игр

The Survival Billboard // Xbox Tomb Rider
Squadvertiser // Xbox Halo

0:09:16 – Реклама в играх

To The Last Tree Standing // Greenpeace Poland & Minecraft
Интеграция KFC Minecraft

0:18:53 – Комментарий Лены Григорян, директора по маркетингу игровых проектов Mail.Ru Group

0:20:26 – Реклама на территории игр

Iron Legion // Lenovo
What The Fail Awards // Snickers
Snickers Force // Snickers
Раздевает сильнейший // Bruno Banani

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