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Маркетинг

Stanislav Okruh

17 мая 2023 17.05.2023

NFT для GloraX и вторая часть интервью с Екатериной Ульяновой

Мы тут секрет раскрыли во второй части интервью с Екатериной Ульяновой, GloraX. И это тот факт, что это SmartHeart являются авторами NFT с голосовым помощником девелопера Lora!

Мы решили, что Lora как полноценный персонаж и диджитал-инфлюэнсер должна занять полноценное место в пространстве метавселенной. Для разработки коллекции мы объединились с командой агентства New Message и придумали необычную для контекста технологичности идею.

Ключевой темой стали времена Достоевского. Так были созданы образы, вдохновленные модой XIX века и атмосферой Кузнечного переулка 5, где писатель работал над романом «Братья Карамазовы». А вариант стеклянной колбы придал эффект антикварности.

Новость про NFT-дроп с Lora вышла в ряде СМИ и Telegram-каналах и в совокупности собрала десятки тысяч просмотров.

Хотите узнать, как отреагировали GloraX на эту новость? Смотрите интервью!

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