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5 июн 2023 5.06.2023

«Яндекс» вернул рекламный баннер под поисковой строкой на главной странице Статьи редакции

Компания убрала его после смены стартовой страницы поиска с yandex.ru на ya.ru.

«Яндекс» запустил возможность размещать рекламу под поисковой строкой на главной странице ya.ru. Пока это единственный рекламный формат на ней, сообщили в компании.

Показываться баннер будет в десктопной и мобильной версиях страницы ya.ru и в новой вкладке «Браузера».
Размещение доступно только по фиксированному CPM (тысяча показов), можно выбрать как кросс-платформенное размещение, так и размещение на мобильных или десктопных устройствах, пояснили в «Яндексе».

«Яндекс» сделал ya.ru главной страницей в августе 2022 года, после обмена «Дзена» и «Новостей». До этого на предыдущей главной — yandex.ru — находился рекламный баннер. В компании говорили, что пока не планируют возвращать его, но в ноябре 2022-го заявили, что рассматривают такую возможность.

#новость #яндекс

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