Маркетинг

Тимофей Морозов

1 авг 2019 1.08.2019

Microsoft сняла ролик о преимуществах Surface Laptop перед MacBook: о них рассказывает парень по имени Мак Бук Статьи редакции

Microsoft опубликовала рекламный ролик о ноутбуке Surface Laptop 2. В видео парень по имени Маккензи «Мак» Бук рассказывает о преимуществах устройства перед MacBook.

Журналист The Verge Шон Холлистер заметил, что один из кадров ролика подходит для мемов «Мак Бук одобряет».

Читатели издания уже сделали шаблон.

#microsoft #apple

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Dmitry Ilyin

1.08.2019

реклама с упоминанием и демонстрацией прямого конкурента в рекламе - это очень странная реклама.
Неужели клиента нечем больше зацепить, кроме "лобового" сравнения?

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Соня Карлова

1.08.2019

это очень странная реклама

Это отличная со всех сторон реклама. Она не оскорбляет конкурента, она говорит о прямых преимуществах перед конкурентом, а главное, она, в принципе, рекламирует и конкурента в том числе:)

А то, что это запрещено в России.. Ну, тут много чего запрещено.

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